top of page
Image by Vladimir Kudinov


Peter Milnes June 2014.jpg

Peter Milnes - CPCU, CIC


Peter Milnes - CPCU, CIC

Peter Milnes initiated the development of Optisure Risk Partners in 2015. He currently serves as CEO. The multi-state retail insurance brokerage firm was conceived to provide an expertise-based, locally-oriented group of insurance professionals interested in converting their passion and excellence in the insurance business into equity opportunities in building a top ranked US broker. During the past 35 years, Peter has taken a leading role in the insurance and financial services industry in New England and nationwide. He has founded numerous insurance entities and provided various strategic advisory services, including: pro-typing a minority interest acquisition program for a national insurance carrier; providing business valuation analysis of insurance entities; and, consummating the acquisition, sale or perpetuation of numerous insurance agencies.

In 2011, Peter developed Virtual Insurance Pro, an onshore business process outsourcing company (BPO) providing home-based, virtual insurance customer service representatives to insurance agencies. In 2000, Peter created INEX Capital & Growth Advisors to provide advisory services to insurance carriers, agencies, insurance aggregators, financial institutions and private equity groups. INEX has since represented clients in each of these areas.

Since its inception, Peter has served as Chairman & CEO, and has been responsible for the vision of the organization, long-term planning, new business development, and all financial aspects of the company. Peter utilizes his financial acumen and extensive experience in mergers and acquisitions to create value by structuring opportunities, strategies and solutions that are unique and customized to meet each client’s financial goals and objectives. He also provides leadership for INEX Properties, a private equity real estate and management company focused on a portfolio of New England properties.

From 1995 through 1999, Peter served as Chairman of USI New England. His responsibilities included oversight of a variety of administrative, sales, acquisition, underwriting and financial functions for USI Services Corp. (USIH), then the world’s 6th largest property and casualty broker. He served as a member of USI’s Executive Committee and Leader Team, as well as chairman of The Insurance Exchange, Inc. As a principal of The Insurance Exchange, he built the largest independent insurance agency in New Hampshire and negotiated its merger with USI Insurance Services Corp as one of the founding institutions of that entity. Active in real estate development and a variety of business ventures, he was also a founder and director of New England Insurance Co., Ltd (NEICO).

Peter holds a BA in Economics from Bucknell University, the Aetna Commercial Insurance School for Agents, and PIA’s Insurance School at Oberlin, in addition to mastering a variety of additional insurance courses. In his spare time, Peter enjoys sailing, flying, kayaking and scuba diving.

bottom of page